It emerges that ownership indeed influenced news coverage in the 2002 Kenyan elections. Of note is also the use of two case studies – The Nation and The Standard newspapers to analyse 905 articles written during the 2002 multiparty Kenyan elections. The data retrieved from the internet sites of the two newspapers is then analysed to prove how ownership patterns influence daily news coverage. The researcher employs the use of thematic content analysis and coding of raw data retrieved from the internet sites of two leading Kenyan newspapers as outlined in the research methodology and findings chapters. This study critically examines how media ownership patterns, shape content in the Kenyan media. The said influence takes various forms including direct censorship and coercion of editorial staff. Various studies have proven that ownership influence do affect how journalists cover stories. Media ownership has remained an intriguing factor in understanding the news production process. This will however cause certain features of the web site not to be accessible.The impact of ownership on media content : An exploratory case study of Nation Media Group and Standard Newspaper Group Kenya Should you choose to do so, it is possible (depending on the browser you are using), to be prompted before accepting any cookies, or to prevent your browser from accepting any cookies at all. 1.2 We may also use this data in aggregate form to develop customised services - tailored to your individual interests and needs.The type of information gathered is non-personal (such as: the Internet Protocol (IP) address of your computer, the date and time of your visit, which pages you browsed and whether the pages have been delivered successfully. This enables us to recognise you during subsequent visits. 1.1 We may store some information (using "cookies") on your computer when you visit our websites.It is also a further commitment in the company’s goal of enabling more businesses harness the power of the internet to meet the needs of their customers. The initiative is part of Safaricom’s contribution in the fight against COVID-19 by empowering customers to conveniently access the newspapers even as they limit their movement. Nation Media Group will have Daily Nation, Saturday Nation, Sunday Nation and The Business Daily. Newspapers currently available from the Standard Group include The Standard, Saturday Standard, Sunday Standard and The Nairobian. Purchased publications will appear under “My Newspaper” tab for 7 days after purchase. In addition to the portal, customers can also dial *550# to purchase the newspapers. Customers will need to have their data on when accessing the portal as each purchase is linked to their mobile phone number for ease of access. The service can be accessed by visiting and selecting the “Discover” option followed by “Newspapers”, upon which a customer will see newspapers available for purchase. No registration or signup will be necessary neither will customers be requested to download and install any application. The KES 20 price per newspaper includes data usage meaning a customer’s data bundle will not be consumed when reading through each paper. We are glad to partner with media houses to digitise the newspaper channel and make them available on the mobile phone,” said Peter Ndegwa, CEO, Safaricom. “The world is quickly evolving to be digitally-led and we see our customers increasingly seeking ways in which they can achieve their goals by tapping into the convenience of their smartphone. Our partnership with Safaricom to provide our award-winning publications at very affordable rates to customers wherever they are demonstrates this commitment,” said Stephen Gitagama, CEO, Nation Media Group. “Nation Media Group remains at the forefront of innovation and continues to explore different solutions to keep its readers informed and up to date as news breaks. “We are pleased to be part of this initiative, which is a demonstration of our commitment to fuse journalistic creativity with digital innovation in a collaborative venture that we hope will bring value to our esteemed readers and give customers easy access to our newspapers during the pandemic period,” said Orlando Lyomu, CEO, The Standard Group. The price will be deducted from a customer’s airtime enabling them buy newspapers daily and read them on the go with each purchased issue available for 7 days. Safaricom has partnered with media houses in Kenya in a new innovation that will see newspapers made available to all smartphone customers in the country at KES 20 per issue. Safaricom Partners With Media Houses To Unveil Ksh 20 Digital Newspapers
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